Independent analytics & applied AI consultant

Clearer analytics. Practical growth opportunities. AI workflows your team can use.

I help startups, founders, small businesses, agencies, and growing organizations turn data into actionable recommendations, completed reporting solutions, and appropriately scoped AI workflows.

Relevant experience

A/B + MVT digital experimentation across web and app
Product KPI strategy, customer behavior, and decision support
BI dashboards, reporting systems, and operational visibility
Growth market insights, KPI frameworks, and prioritized recommendations
Deliverable-based consulting

Expertise scoped around your business goals.

Choose an audit, reporting or AI workflow project, or a defined monthly reporting or advisory package. Every engagement begins with agreed scope, deliverables, deadlines, and handoff.

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Applied AI Workflow Sprint

Businesses and agencies with repetitive, non-critical workflows that can benefit from appropriately scoped AI automation.

Selected work

Evidence, framed as business problems.

Operations BI

Network planning dashboard work

Built reporting and automation around market operations, ZIP-code coverage, and daily order volume so planning teams could see operational movement more clearly.

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Experimentation

Ecommerce A/B test analysis

Cleaned experiment data, validated control/treatment setup, compared conversion behavior, and translated the analysis into a business interpretation.

Open case studies

Growth Consulting

Mystery Street Recording growth strategy

Connected discovery, market and competitor analysis, KPI thinking, and digital recommendations to a clearer growth plan.

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Context

Where the work comes from

These names reflect employment, internships, growth consulting, competitions, and academic work. They do not imply endorsement of my independent consulting.

Ulta Beauty logoDigital experimentation
Shipt logoNetwork planning
Innovation DuPage logoKPI reporting
HAVI logoForecasting challenge
Northern Illinois University logoAI research
Mystery Street Recording logoGrowth consulting
Portrait of Anthony Baptiste
About Anthony

Building depth in digital experimentation and product analytics.

I am a Digital Experimentation Analyst at Ulta Beauty and a Northern Illinois University graduate in Operations & Information Management with a Computer Science minor.

My background spans experimentation, product and operations analytics, business intelligence, client strategy, and applied AI research. Across each setting, the common thread is translating complex analysis into a decision someone can confidently make.

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Have a business challenge to solve?

Request a proposal with your business challenge, desired deliverables, budget, and timeline. Consultations are available by appointment, with flexible evening and weekend scheduling. All live sessions take place at or after 5:00 p.m. Central Time on weekdays or during mutually agreed weekend hours. Email communication can occur throughout the day; immediate responses are not guaranteed.