Analytics, experimentation, BI, and AI workflows

Turn messy reporting and unclear tests into decisions your team can defend.

I help teams improve reporting, measure digital experiences, evaluate experiments, and turn operational or customer data into business-facing recommendations.

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Relevant experience

30,000+ ZIP codes analyzed for network planning
10+ hrs manual reporting automated weekly
20+ KPIs standardized across reporting systems
A/B + BI experimentation, dashboarding, and decision support
Use the site like a practice brief

Each page has a job.

The homepage gives the positioning. The service page explains how to work together. The case studies show evidence. Experience and research give context without turning this into a generic portfolio.

01

Services

Analytics audits, dashboard sprints, experimentation readouts, and practical AI workflow builds.

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Case Studies

BI foundations, demand forecasting, ecommerce A/B testing, operations reporting, and applied AI workflow examples.

See the work 03

Experience

Digital experimentation, operations analytics, KPI reporting, student consulting, and AI/NLP research roles.

Review background
Consulting focus

Three ways I usually create value.

Most projects fall into one of these buckets. The common thread is decision support: clean the signal, define the metric, analyze the movement, and make the next step clear.

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Experimentation & Optimization

A/B testing strategy, measurement planning, KPI development, experiment analysis, digital optimization, and statistical interpretation.

Analytics & Business Intelligence

Dashboard strategy, KPI reporting, analytics systems, business reporting, data storytelling, and decision support.

AI & Analytics Workflows

AI-assisted analysis, analytics automation, research workflows, reporting automation, and AI-enabled business processes.

Selected work

Evidence, framed as business problems.

Operations BI

Network planning dashboard work

Built reporting and automation around market operations, ZIP-code coverage, and daily order volume so planning teams could see operational movement more clearly.

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Experimentation

Ecommerce A/B test analysis

Cleaned experiment data, validated control/treatment setup, compared conversion behavior, and translated the analysis into a business interpretation.

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Applied AI

Qualitative research workflows

Built persona-based interview simulation and transcript comparison workflows that support research without removing human judgment.

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Context

Where the work comes from

These names reflect roles, internships, student consulting, competitions, and projects. They do not imply endorsement or that each organization hired the consulting practice.

Ulta Beauty logoDigital experimentation
Shipt logoNetwork planning
Innovation DuPage logoKPI reporting
HAVI logoForecasting challenge
Northern Illinois University logoAI research
Mystery Street Recording logoStudent consulting
Portrait of Anthony Baptiste
About Anthony

Analytics background with a bias toward business clarity.

I am a Northern Illinois University graduate with a background in Operations & Information Management and Computer Science. My work combines business intelligence, analytics engineering, digital experimentation, operational reporting, supply chain analytics, and applied AI research.

That mix matters because most teams do not only need a dashboard. They need someone who can understand the decision, clean up the data path, define the metrics, validate the analysis, and explain the recommendation in plain business language.

Experience LinkedIn Research
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Have data, dashboards, tests, or AI workflow ideas that need to become useful?

Send a short note about the decision you are trying to support, the data you have, and what your team is currently doing manually.

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