BI Consulting • Adobe Analytics • Agentic AI

I build analytics systems for messy reporting and unclear tests.

Anthony Baptiste is an Analytics Consultant and BI Developer who helps startups, ecommerce teams, nonprofits, research groups, and operations teams in Chicago, Northern Illinois, and remote markets build trusted dashboards, KPI reporting, experimentation readouts, and practical AI workflow systems.

I help ecommerce, operations, growth, and research teams turn spreadsheets, CRMs, Adobe Analytics or Customer Journey Analytics data, A/B tests, operational data, and manual reporting into dashboards, trusted metrics, experiment readouts, and decision workflows people can act on.

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Dashboards leaders trust Cleaner growth and KPI reporting Adobe Target and CJA context Agentic AI workflows with business context
30,000+ ZIP codes analyzed
10+ hrs manual reporting saved weekly
20+ KPIs standardized for reporting
30k+
ZIP codes mapped at Shipt
40%
Faster reporting at Innovation DuPage
10+
Hours saved weekly via automation
5+
Planning teams supported at once
Quick Answer

What I do, who I help, and what it costs

Anthony Baptiste offers analytics consulting for teams that need better reporting, clearer metrics, and practical decision support without a heavy agency process.

What I do

I deliver BI dashboards, KPI reporting systems, Adobe Analytics and Customer Journey Analytics readouts, Adobe Target and A/B test analyses, analytics audits, and applied AI workflow systems.

Who I help

Best-fit teams include startups, ecommerce teams, nonprofits, research groups, local operators, supply chain teams, and small businesses using spreadsheets, Salesforce, web analytics exports, or manual reporting.

Pricing

Analytics Clarity Audits start at $750. Dashboard and Reporting Sprints typically range from $3,500-$10,000, and Digital Analytics and Experimentation Sprints typically range from $1,500-$6,000.

Experience

Where I've done the work

These names reflect roles, internships, student consulting, competitions, and projects. They do not imply endorsement or that each organization hired the consulting practice.

Ulta Beauty logo Digital experimentation
Shipt logo Network planning
Innovation DuPage logo KPI reporting
HAVI logo Forecasting challenge
Northern Illinois University logo AI research
Mystery Street Recording logo Student consulting
Services

Consulting offers built around business outcomes

These are focused, practical engagements for teams that need useful reporting, cleaner digital measurement, and sharper growth decisions without turning analytics into a slow enterprise project.

Most useful first step

Analytics Clarity Audit

I review your current spreadsheets, dashboards, KPIs, and reporting process, then map what is broken, duplicated, missing, or hard to trust.

  • KPI and dashboard review
  • Reporting gap analysis
  • Prioritized analytics roadmap

Starting at $750

Best client offer

Dashboard & Reporting Sprint

I design and build a working reporting system using tools like Tableau, Power BI, SQL, Excel, Looker Studio, Adobe Analytics, or Customer Journey Analytics so your team can see what is happening faster.

  • Cleaned reporting dataset
  • Interactive dashboard or KPI pack
  • Adobe Analytics or CJA reporting context
  • Metric definitions and handoff notes

$3,500-$10,000 typical range

Growth analytics

Digital Analytics & Experimentation Sprint

I help teams validate A/B tests, diagnose funnels, define conversion KPIs, and turn Adobe Analytics, Customer Journey Analytics, Adobe Target, or AB Tasty data into next-step growth recommendations.

  • Experiment setup and data quality review
  • Segment, conversion, journey, and impact analysis
  • Adobe Target and Adobe Analytics readouts
  • Clear test readout and recommendation deck

$1,500-$6,000 typical range

Premium differentiator

Applied AI Workflow Sprint

I help research teams, consultants, and operators launch AI-assisted workflows using tools and patterns like Claude, Custom GPTs, MCP, n8n, Streamlit, summarization, reporting, and decision support.

  • Claude, Custom GPT, MCP, n8n, or Streamlit workflow
  • Agentic prompt and workflow design
  • Responsible use documentation

Scoped by project

Best fit: startups, ecommerce teams, research groups, nonprofits with funding, local operators, supply chain teams, and small businesses with data they do not fully trust yet.

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Proof

Work that shows the client value

My best work sits where technical analytics, growth questions, business operations, and clear communication overlap.

01

Digital Experimentation at Ulta Beauty

Analyze A/B and multivariate tests across web and app experiences, using Adobe Target, AB Tasty, Adobe Analytics, or Customer Journey Analytics context to validate audience logic, traffic quality, KPI impact, and next-step recommendations for personalization decisions.

02

Operational BI at Shipt

Built Tableau reporting and automated workflows for network planning and market operations, helping teams monitor performance and interpret operational movement.

03

HAVI Forecasting Challenge

Built demand forecasting workflows using historical demand, calendar, weather, promotion features, and gradient boosting models for QSR supply chain planning.

04

Agentic AI Workflow Tools

Developed persona-based interview simulation, Claude/Custom GPT-style research workflows, transcript comparison, and structured evaluation processes that help researchers test protocols before drawing larger conclusions.

How much does an analytics dashboard project cost?

A focused analytics dashboard project with Anthony Baptiste typically falls in the $3,500-$10,000 range, depending on the number of data sources, dashboard complexity, cleanup work, and handoff needs. Smaller Analytics Clarity Audits start at $750 when a team needs direction before a full dashboard engagement.

What's the difference between an analytics audit and a dashboard build?

An Analytics Clarity Audit reviews KPIs, dashboards, data quality, and reporting workflows to identify what is broken or unclear. A Dashboard and Reporting Sprint turns that direction into a usable reporting asset with cleaned data, dashboard views, metric definitions, and handoff notes.

Can you analyze Adobe Target / A/B test results?

I can support Adobe Target, AB Tasty, Adobe Analytics, Customer Journey Analytics, A/B testing, and multivariate testing analysis. The work focuses on test setup checks, audience and traffic quality, KPI impact, segmentation, and clear next-step recommendations.

Do you work with startups and nonprofits?

Yes. I am a good fit for startups, nonprofits, university research teams, and small businesses that have useful data but need clearer metrics, reporting workflows, or decision support before they scale the process.

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Positioning

Analytics consulting grounded in experimentation, operations, growth, and research

Portrait of Anthony Baptiste

I am an Operations & Information Management major with a Computer Science minor at Northern Illinois University. My background combines BI, analytics engineering, digital experimentation at Ulta Beauty, Adobe Target and AB Tasty test analysis, operational reporting, supply chain analytics, and applied AI research.

That mix matters for consulting because most teams do not just need a dashboard. They need someone who can understand the decision, clean up the data path, define the metrics, validate the experiment, build the reporting, and explain what changed in plain business language.

I am especially strong with teams that have useful data trapped in spreadsheets, Salesforce, web analytics exports, ecommerce tests, operations systems, research transcripts, or one-off reporting processes. My job is to turn that into something repeatable, credible, and easier to act on.

Work With Me

Have data, dashboards, tests, or AI workflow ideas that need to become useful?

Send me a short note about the decision you are trying to support, the data you have, and what your team is currently doing manually. I take on focused consulting projects for teams that need clearer reporting, dashboards, digital analytics, experimentation readouts, or applied AI workflows.

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