I am an Analytics Consultant and BI Developer with experience across digital experimentation, operations analytics, KPI reporting, client strategy, and applied AI research.
My work begins with the business question and the person who needs to act on the answer. Then I define the measurement, inspect the data, build the simplest useful output, and explain the result in language stakeholders can use.
This practice is built for teams that need focused, documented help on one important analytics problem—not an open-ended strategy engagement. I work best with teams that value clear ownership, async progress, and honest recommendations about what the data can and cannot support.
Tools matter, but they do not lead the conversation. A dashboard, experiment readout, model, or AI workflow is useful only when the team understands the metric, trusts the input, and knows what decision the output should inform.
I work across the layers needed to move from a business question to a usable output.
Adobe Analytics, Customer Journey Analytics, funnel reporting, segmentation, web and app behavior, KPI readouts.
Adobe Target, AB Tasty, A/B and multivariate testing, traffic checks, audience logic, personalization measurement.
Tableau, Power BI, Excel, SQL, Python, Pandas, PostgreSQL, dbt, Salesforce reporting, Looker Studio.
Claude, Custom GPTs, MCP-style connections, n8n, Streamlit, summarization, research, and reporting workflows.
These are professional and academic experience categories—not a client-logo wall.
Hands-on A/B and multivariate test analysis, personalization measurement, audience logic, KPI impact, and executive-ready recommendations.
Geospatial reporting, SQL and Python automation, KPI visibility, stakeholder requirements, and decision support for planning teams.
Discovery, SEO and campaign analysis, competitor research, KPI frameworks, structured recommendations, and leadership presentation.
Interview simulation, structured prompting, transcript comparison, thematic coding, sentiment scoring, and human-in-the-loop evaluation.
Share the business question, current workflow, and the decision your team needs to improve.